Yes you read that title correctly.
What do I mean by beauty standards for produce? Well Imperfect Produce takes produce that does not get selected by name brand grocery stores and ships it directly to your home. You can customize your order to receive your favorite items. They might have a weird bump or discoloration, but each item is inspected for quality assurance and tastes just like “perfect fruit”.
“Imperfect fights food waste by finding a home for ‘ugly’ produce”
I was pumped when this brand reached out to me. Their message is not only economically friendly, but also touched my heart. Why do we need to throw away perfectly edible produce? Just because it looks a little different doesn’t mean it can’t serve its purpose. This produce is still going to fuel our body with the nutrients it needs.
Maybe it looks a little different, but a cherry is still a cherry. I know I am not the only one who has struggled with body confidence issues. It is more common than we know. This company, in my mind, has an underlying message that what matters is on the inside and not the outside. I have walked past a mirror and hated what I see in the reflection. It gets easier because I have surrounded myself with people who support me and lift me up. That is what these little fruits and veggies need, some extra love.
If you related to this post at all feel free to comment or share your thoughts. I highly recommend checking out Imperfect Produce. Use the discount code for 40% off your first order.
Discount Code 40% off: MKEEATSUGLY
Special thanks to Imperfect Produce for sending me a box of cute produce. They have been serving my kitchen well!